semiotics

Meaning-making field

Semiotics is the study of signs and symbols—how they convey meaning.

A stop sign, a wedding ring, a thumbs-up: semiotics examines what makes these things signify what they do.

The field spans language, images, gestures, and cultural codes.

Her dissertation applied semiotics to advertising imagery.

The adjective is semiotic.

signs

signifier

Meaning-bearing form

index · symbol · code · denotation · connotation · paradigm · langue · parole · signification · polysemy

symbols

icon

Pictorial screen symbol

  • indexAlphabetical guide to contents
  • symbolRepresentational mark or sign
  • emblemRepresentational sign or device

logo · pictogram · ideogram · glyph · insignia · motif · allegory · iconography · signage · emoji

meaning

semantics

Study of linguistic meaning

denotation · connotation · implication · inference · ambiguity · polysemy · context · interpretation · hermeneutics · exegesis

theory

structuralism

Analysis through underlying systems

Eco · mythologies

culture

mythology

Body of traditional tales

representation · advertising · narrative · hegemony · connotation · branding · propaganda

communication

message

Transmitted communication

code · encoding · decoding · noise · feedback · medium · verbal · nonverbal · gesture · visual

Categories
Opposites
meaning vs. materiality

semioticsphysics

Science of matter and energy

materialism · physicalism · mechanism · empiricism · reductionism

interpretation vs. literalism

semioticsliteralism

Exact meaning only

denotation · face value · plain meaning · transparency

constructivism vs. positivism

semioticspositivism

Philosophy demanding verifiable evidence

objectivism · scientism

Family

semiotic

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Used worldwide · Timeless · Abstract · Rated G