Smokey Bear

Wildfire prevention ursine

Smokey Bear is a mascot of the U.S.

Forest Service, created in 1944 to promote wildfire prevention.

His signature message—"Only you can prevent forest fires"—became one of the longest-running public service campaigns in American history.

Often incorrectly called "Smokey the Bear," the character wears a ranger hat and jeans.

Someone dressed as Smokey Bear may be called simply a Smokey.

wildfire prevention

fire safety

Practices preventing burn hazards

matches · extinguish · drown · stir · cold · unattended · spark · ember · cigarette · fire danger

mascot

icon

Pictorial screen symbol

  • symbolRepresentational mark or sign
  • campaignOrganized effort toward goal
  • sloganMemorable promotional phrase

public service announcement · jeans · shovel · pointing · USDA · Forest Service · spokesperson · character · cartoon · poster

conservation

stewardship

Responsible care of entrusted things

environment · national parks · national forests · wildlife habitat · ecosystem · natural resources · legacy · heritage · land management · preservation

Categories
Opposites
fire prevention vs. fire causation

Smokey Beararsonist

One who illegally ignites

pyromaniac · firebug · firestarter · fire devil · wildfire

environmental protection vs. environmental destruction

Smokey Bearpolluter

One who dirties environments

litterbug · poacher

public safety mascot vs. danger/villain mascot

Smokey BearJoe Camel

Family

bear, smoke, smoking, smoky, smoked, smoker, smokes, smokiness, antismoking

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G