emergency broadcast

Urgent public warning

An emergency broadcast is a message transmitted over radio, television, or other media to warn the public about imminent threats—severe weather, natural disasters, civil emergencies, or other dangers requiring immediate action.

In the U.S., the Emergency Broadcast System (now Emergency Alert System) interrupts regular programming with distinctive tones: This is a test of the emergency broadcast system.

Opposites
urgency/normalcy

emergency broadcastbusiness as usual

Continuation of normal routine

standard transmission · commercial break

content purpose

emergency broadcastsitcom

Episodic TV comedy series

game show · soap opera · variety show · talk show · light entertainment

Family

emergency, broadcast

Familiarity
Top 100,000
Profile
Known to kids · Timeless · Concrete · Negative · Everyday, not technical · Rated G