prosumers
Creating while consuming
Prosumers are consumers who also produce—whether content, energy, or goods.
The term blends producer and consumer.
In marketing, it describes engaged customers who help shape products through feedback or customization.
In energy, prosumers generate electricity (often solar) while also drawing from the grid: Residential prosumers are changing how utilities operate.
The word also appears in tech contexts for users who need more than consumer-grade but less than professional equipment.
Light-converting power generators
- renewableCapable of restoration
- net meteringSelling power back home
- battery storageRetained electrical energy capacity
- photovoltaicLight-to-electricity converting
self-sufficient · smart grid · rooftop solar · wind turbines · energy independence · off-grid · green energy · kilowatt-hours
People making online media
- influencersPeople with online sway
- YouTubersPeople making online videos
- bloggersWeb content creators
- podcastersHosts of episodic audio
streamers · user-generated content · social media · platforms · monetization · audience · followers · digital natives
Joint value development
- value chainActivities transforming inputs to outputs
- purchasing powerEconomic spending ability
- brand ambassadorsPaid product representatives
- word-of-mouthInformation shared through conversation
feedback loops · product development · crowdsourcing · market research · trendsetters · opinion leaders · brand loyalty · consumption patterns
Meeting expert standards
- semi-professionalPaid but not full-time
- enthusiastArdent admirer of something
- home studioResidential recording space
- CanonJapanese imaging corporation
Nikon · hobbyist · mid-range · mirrorless cameras · video production · upgrade path
solar panels
Light-converting power generators
- renewableCapable of restoration
- net meteringSelling power back home
- battery storageRetained electrical energy capacity
photovoltaic · self-sufficient · smart grid · rooftop solar · wind turbines · energy independence · off-grid · green energy · kilowatt-hours · inverters
content creators
People making online media
- influencersPeople with online sway
- YouTubersPeople making online videos
- bloggersWeb content creators
podcasters · streamers · user-generated content · social media · platforms · monetization · audience · followers · digital natives · early adopters
co-creation
Joint value development
- value chainActivities transforming inputs to outputs
- purchasing powerEconomic spending ability
- brand ambassadorsPaid product representatives
word-of-mouth · feedback loops · product development · crowdsourcing · market research · trendsetters · opinion leaders · brand loyalty · consumption patterns · gig economy
professional-grade
Meeting expert standards
- semi-professionalPaid but not full-time
- enthusiastArdent admirer of something
- home studioResidential recording space
Canon · Nikon · hobbyist · mid-range · mirrorless cameras · video production · upgrade path
prosumersconsumers
Those who buy goods
spectators · end users · buyers · audiences · viewers
prosumersbystanders
People present but uninvolved
lurkers · observers · onlookers · couch potatoes · silent majority