presell
Sell before launching
To presell is to sell something before it's officially available or completed—concert tickets before the public sale, a product before manufacturing, a house before construction finishes.
The term also means to prepare someone favorably before a formal pitch: The VP presold the board on the merger before the official presentation.
In both senses, preselling creates commitment ahead of the main event.
Continuous low drone
- excitementState of eager enthusiasm
- anticipationState of awaiting something
- buildupGradual accumulation over time
- teaseMock playfully
preview · frenzy · enthusiasm · eagerness · curiosity · interest · expectation · speculation
Rank increase or publicity
- advertisingPaid promotional communication
- campaignOrganized effort toward goal
- pitchFrequency of sound
- persuasionConvincing through reasoning
targeting · audience · engagement · conversion · leads · prospects · awareness · influence
Advance arrangement to hold
- depositPlace for safekeeping
- waitlistRoster of pending hopefuls
- pre-releaseBefore official distribution
- pre-registrationAdvance enrollment commitment
sign-up · commitment · guarantee · lock-in · priority · allocation · booking · secured
Manufactured item for sale
- debutFirst public appearance
- releaseTo let go
- rolloutStaged public introduction
- unveilingAct of first revealing
introduction · premiere · availability · distribution · go-to-market · beta · pre-launch · announcement
buzz
Continuous low drone
- excitementState of eager enthusiasm
- anticipationState of awaiting something
- buildupGradual accumulation over time
tease · preview · frenzy · enthusiasm · eagerness · curiosity · interest · expectation · speculation · momentum
promotion
Rank increase or publicity
- advertisingPaid promotional communication
- campaignOrganized effort toward goal
- pitchFrequency of sound
persuasion · targeting · audience · engagement · conversion · leads · prospects · awareness · influence · branding
reservation
Advance arrangement to hold
- depositPlace for safekeeping
- waitlistRoster of pending hopefuls
- pre-releaseBefore official distribution
pre-registration · sign-up · commitment · guarantee · lock-in · priority · allocation · booking · secured · pledge
product
Manufactured item for sale
unveiling · introduction · premiere · availability · distribution · go-to-market · beta · pre-launch · announcement · kickoff
- the presentCurrent moment in time
- Christmas presentGift given December 25th
- past and presentAll time until now
- birthday present
- no time like the presentUrging immediate action
- wedding present