cold approach

Uninvited sales contact

A cold approach is initiating contact with a stranger without prior introduction or connection—walking up to someone at a bar, sending an unsolicited message, knocking on doors.

The term appears in sales, dating, and networking contexts: Cold approaches rarely convert, but volume makes up for it.

The "cold" suggests absence of warmth or prior relationship, contrasting with warm leads or mutual introductions.

spontaneity

unsolicited

Not asked for

unannounced · stranger · surprise · random · unprompted · unforeseen · unbidden · unknown · unscheduled

sales

prospecting

Searching for mineral wealth

rejection · follow-up · conversion · telemarketing · door-to-door · networking · closing · negotiation · clientele · referral

dating

pickup

Small open-bed truck

charm · icebreaker · seduction · advances · wooing · pursuit · rejection · opener · wingman · escalation

boldness

courage

Fortitude facing danger

daring · guts · fearlessness · assertiveness · bravery · pluck · chutzpah · fortitude · tenacity · initiative

strategy

opener

What begins something

timing · body-language · positioning · hook · transition · playbook · preparation · calibration

Categories
Opposites
prior relationship/connection

cold approachreferral

Directing someone elsewhere

warm lead · established relationship · return customer · recommendation

Family

cold, approach, colder, coldest, coldly, coldness, approached, approaches, approaching

Familiarity
Top 500,000
Profile
Used worldwide · Rated PG