presells
Markets before release
Presells is the third-person singular of presell—to sell something before it's available or officially released.
Publishers presell books before publication; developers presell apartments before construction finishes.
The term also means to prepare someone to be receptive: The marketing campaign presells customers on the brand before they ever see the product.
Exaggerated promotional fanfare
- advertisingPaid promotional communication
- teaserSomething that piques interest
- trailerPromotional film excerpt
- previewAdvance showing sample
buzz · campaign · launch · publicity · sneak peek · exposure · branding · announcement
Buy before availability
- advance purchaseBuying before the date
- depositPlace for safekeeping
- reservationAdvance arrangement to hold
- early birdOne who arrives first
founding member · conversion · checkout · payment plan · limited offer · pre-registration · booking
Evaluating products with consumers
- funnelCone directing flow
- segmentationDivision into sections
- targetingSelecting as objective
- positioningArranging in specific locations
Frequency of sound
- convincingAble to persuade
- validationConfirming truth or accuracy
- proof of conceptDemonstration of feasibility
- testimonialStatement praising someone's qualities
social proof · authority · credibility · trust-building · objection handling · value proposition · benefits · transformation
hype
Exaggerated promotional fanfare
- advertisingPaid promotional communication
- teaserSomething that piques interest
- trailerPromotional film excerpt
preview · buzz · campaign · launch · publicity · sneak peek · exposure · branding · announcement · reveal
preorder
Buy before availability
- advance purchaseBuying before the date
- depositPlace for safekeeping
- reservationAdvance arrangement to hold
early bird · founding member · conversion · checkout · payment plan · limited offer · pre-registration · booking
market testing
Evaluating products with consumers
- funnelCone directing flow
- segmentationDivision into sections
- targetingSelecting as objective
positioning · MVP · soft launch · crowdfunding · Kickstarter
pitch
Frequency of sound
- convincingAble to persuade
- validationConfirming truth or accuracy
- proof of conceptDemonstration of feasibility
testimonial · social proof · authority · credibility · trust-building · objection handling · value proposition · benefits · transformation · promise