social media campaigns

Opposites
media channel

social media campaignsprint advertising

Marketing in published media

television commercials · newspaper ads · broadcast advertising · telemarketing · billboard advertising

organizational structure

social media campaignsgrassroots movements

Citizen-led collective action

word of mouth · viral spread · individual expression

communication visibility

social media campaignsprivate correspondence

Confidential written communication

Familiarity
Top 2,000,000