popularise

Bring to masses

Popularise is the British spelling of popularize.

To popularise something is to make it widely known or accessible to ordinary people.

A scientist might popularise complex theories through accessible books.

A chef popularises regional cuisine by opening restaurants in major cities.

The word can carry a faint suggestion of oversimplification: The documentary popularised the subject but glossed over important nuances.

spread

disseminate

Spread information widely

publicize · promulgate · distribute · diffuse · transmit · share · communicate · publish · relay · proliferate

normalize

acceptance

Consent to receive

mainstream · commonplace · standard · everyday · familiar · routine · conventional · legitimize · validate · establish

endorse

advocate

Public cause supporter

recommend · sponsor · back · boost · push · plug · encourage · espouse · campaign · uplift

trending

viral

Spreading quickly online

buzz · shareable · clickbait · streaming · sensation · challenge · followers · likes · views · retweet

simplify

accessible

Able to be reached

layman · demystify · explain · translate · distill · clarify · entry-level · beginner-friendly · introduction · primer

mainstream

mass-market

For widespread commercial sale

primetime · radio-friendly · hit · airplay · breakthrough · accessible · crowd-pleaser · big-tent

Opposites
accessibility

popularisegatekeep

Control access selectively

restrict · hoard · withhold · conceal · hide

comprehensibility

populariseobscure

Unknown to most

obfuscate · mystify · intellectualize · jargonize · complicate

cultural status

populariserarify

Make less dense

marginalize · marginalise · sideline · bury · neglect

Phrases
Family

popularity, popularize, popularized, popularizing, populariser, popularised, popularization, popularising, popularises

Familiarity
Top 50,000
Profile
Timeless · Abstract · Everyday, not technical · Rated G