popularising
Bringing to masses
Popularising is the British spelling of popularizing—making something accessible or appealing to a general audience.
Scientists popularise research by explaining it without jargon.
A writer might popularise philosophy for everyday readers.
The word can carry a faint hint of dumbing down, though usually it simply means broadening access: He spent his career popularising classical music.
Teaching or training someone
- informingConveying facts to another
- enlighteningProviding new understanding
- sensitizingMaking more responsive
- advocacyPleading for a cause
outreach · consciousness-raising · engagement · illuminating · demystifying · familiarizing · introducing · highlighting
Spreading information broadly
- promotingActively supporting or furthering
- publicizingMaking information widely known
- broadcastingMass signal transmission
- circulatingMoving in a circuit
sharing · distributing · propagating · diffusing · transmitting · conveying · publishing · announcing
Spreading quickly online
- buzzContinuous low drone
- crazeShort-lived popular obsession
- hypeExaggerated promotional fanfare
- bandwagonSurging popular cause
zeitgeist · vogue · fad · trendsetting · influence · momentum · cultural shift · catching on
For widespread commercial sale
- commercial successProfitable market performance
- blockbustersHugely successful entertainment products
- bestsellersTop-selling books
- hitsBlows or successes
household names · chart-toppers · crossover appeal · accessibility · wide reach · general public · common knowledge · ubiquity
educating
Teaching or training someone
- informingConveying facts to another
- enlighteningProviding new understanding
- sensitizingMaking more responsive
advocacy · outreach · consciousness-raising · engagement · illuminating · demystifying · familiarizing · introducing · highlighting · championing
disseminating
Spreading information broadly
- promotingActively supporting or furthering
- publicizingMaking information widely known
- broadcastingMass signal transmission
circulating · sharing · distributing · propagating · diffusing · transmitting · conveying · publishing · announcing · relaying
viral
Spreading quickly online
bandwagon · zeitgeist · vogue · fad · trendsetting · influence · momentum · cultural shift · catching on · gaining traction
mass-market
For widespread commercial sale
- commercial successProfitable market performance
- blockbustersHugely successful entertainment products
- bestsellersTop-selling books
hits · household names · chart-toppers · crossover appeal · accessibility · wide reach · general public · common knowledge · ubiquity · saturation
popularisingobscuring
Making less visible
complicating · obfuscating · mystifying · gatekeeping · restricting
popularisingsuppressing
Forcibly restraining or inhibiting
concealing · hiding · burying · obscuring · censoring
popularisingdiscouraging
Causing loss of confidence
delegitimising · stigmatising · discrediting · disparaging · demonising
people, popular, population, unpopular, popularity, populate, populace, popularize, populous