go platinum

Sell a million

Go platinum describes a music release reaching one million units sold in the United States, earning certification from the Recording Industry Association of America.

The threshold varies by country.

The phrase extends metaphorically to any spectacular success: Her new book went platinum.

Going double or triple platinum multiplies the achievement.

The album went platinum in its first week.

Related

legacy · award · global reach · certified gold · breakthrough · album · timelessness · single · debut album · mass appeal · accolade · vinyl · chart-topping · chart · trophy · Grammy Award · fame · disc

Opposites
commercial success

go platinumflop

Complete commercial failure

bomb · tank · fail · go nowhere · crash and burn

Family

going, gone, platinum, plat, plate, plates, plated, plating

Familiarity
Top 200,000
Profile
Timeless · Positive · Rated G