personalizations

Tailored user modifications

Personalizations are modifications that make something suit an individual's preferences or needs.

The word appears most often in technology and marketing contexts: The app offers personalizations like custom themes and notification settings.

A personalization might be a monogram on a gift, tailored content on a website, or adjusted settings on a device.

digital

recommendations

Proposed courses of action

segments · analytics · tracking · customization · preferences · settings · content · filters · engagement · experience

tailoring

alterations

Changes made to something

monogramming · embroidery · engraving · custom · made-to-order · initials · garments · suits · couture · seamstress

Opposites
individual vs. universal design

personalizationsstandardizations

Acts of establishing uniformity

one-size-fits-all · uniformity · homogenization · depersonalization · mass production

customized vs. default

personalizationsdefaults

Preset options or failures

factory settings · out-of-the-box · original state · baseline

specific vs. generic

personalizationsboilerplate

Standardized reusable text

templates · form letters · one-to-many

Family

personalization

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G