overmarket
Hype beyond reality
To overmarket is to promote something excessively, often to the point of diminishing returns or audience fatigue.
A product can be overmarketed when advertising becomes so saturating that consumers grow annoyed or skeptical: The movie was so overmarketed that people were sick of it before it opened.
The term also describes pricing or positioning something above its actual market value.
Exceeding absorption limits
- glutExcessive surplus
- oversupplyExcess beyond demand
- floodOverwhelming water overflow
- overabundanceExcessive quantity beyond need
excess · surfeit · inundation · crowded · swamped · overloaded · congestion · plethora
Overstating beyond reality
- pufferyOverblown self-promotion
- overstatementClaim beyond the facts
- overpromisePledge beyond capability
- overhypePromote beyond merit
embellishment · inflation · sensationalism · bombast · grandiloquence · hyperbole · overplaying · dramatization
Chronic occupational depletion
- wearinessState of being drained
- exhaustionState of utter depletion
- desensitizationReduced response over time
- indifferenceLack of interest
apathy · numbness · overload · overwhelm · satiation · disengagement
Unpleasantly forceful in manner
- hard-sellAggressive persuasion method
- pressureForce upon contact
- forcefulExerting strong pressure
- manipulativeSkilled at controlling others
incessant · unrelenting · salesmanship · gimmicky · high-pressure · telemarketing · upselling · spam
Paid promotional communication
- publicityMedia-driven awareness
- campaignsOrganized efforts toward goals
- commercialsPaid promotional broadcasts
- billboardsLarge outdoor advertisements
promotions · sponsorships · endorsements · airtime · broadcasting · visibility · plugging · infomercials
oversaturation
Exceeding absorption limits
- glutExcessive surplus
- oversupplyExcess beyond demand
- floodOverwhelming water overflow
overabundance · excess · surfeit · inundation · crowded · swamped · overloaded · congestion · plethora · teeming
exaggeration
Overstating beyond reality
- pufferyOverblown self-promotion
- overstatementClaim beyond the facts
- overpromisePledge beyond capability
overhype · embellishment · inflation · sensationalism · bombast · grandiloquence · hyperbole · overplaying · dramatization · magnification
burnout
Chronic occupational depletion
- wearinessState of being drained
- exhaustionState of utter depletion
- desensitizationReduced response over time
indifference · apathy · numbness · overload · overwhelm · satiation · disengagement
pushy
Unpleasantly forceful in manner
manipulative · incessant · unrelenting · salesmanship · gimmicky · high-pressure · telemarketing · upselling · spam · pitching
advertising
Paid promotional communication
- publicityMedia-driven awareness
- campaignsOrganized efforts toward goals
- commercialsPaid promotional broadcasts
billboards · promotions · sponsorships · endorsements · airtime · broadcasting · visibility · plugging · infomercials · jingles
overmarketundersell
Charge below competitors' prices
soft-sell · downplay · understate · undervalue · underexpose