undervalue
Sell yourself short
To undervalue something is to regard it as worth less than it actually is, whether in monetary or emotional terms.
You might undervalue a vintage guitar at a yard sale, or undervalue a friend's loyalty until they're gone.
The word often carries a note of regret or correction—people realize they've undervalued something only after recognizing its true worth.
The company consistently undervalues its junior employees.
To make something seem unimportant
- downplayDiminish perceived importance
- trivializeMake light of
- minimizeReduce to smallest extent
- understateExpress with restraint
de-emphasize · underplay · discount · brush-off · soft-pedal · shortchange · overlook · dismiss
Asset value reduction over time
- devaluationLowering of currency worth
- write-downReduction in recorded value
- markdownReduction in retail price
- undersellCharge below competitors' prices
discount · lowball · bargain · undercut · cheap · fire-sale · clearance · knockdown
Willful lack of attention
- disdainScornful disregard
- snubDeliberate dismissive rejection
- scornHostile dismissive feeling
- contemptDisdainful disregard
disparage · denigrate · demean · degrade · disrespect · ignore · neglect · condescend
Evaluate incorrectly
- miscalculateCompute incorrectly
- underrateJudge below true merit
- underassessEvaluate too low
- misreadInterpret text incorrectly
misappraise · miss · doubt · second-guess · write-off · count-out · short-sell
belittle
To make something seem unimportant
- downplayDiminish perceived importance
- trivializeMake light of
- minimizeReduce to smallest extent
understate · de-emphasize · underplay · discount · brush-off · soft-pedal · shortchange · overlook · dismiss · slight
depreciation
Asset value reduction over time
- devaluationLowering of currency worth
- write-downReduction in recorded value
- markdownReduction in retail price
undersell · discount · lowball · bargain · undercut · cheap · fire-sale · clearance · knockdown · reduced
disregard
Willful lack of attention
contempt · disparage · denigrate · demean · degrade · disrespect · ignore · neglect · condescend · patronize
misjudge
Evaluate incorrectly
- miscalculateCompute incorrectly
- underrateJudge below true merit
- underassessEvaluate too low
misread · misappraise · miss · doubt · second-guess · write-off · count-out · short-sell
undervalueovervalue
Estimate worth too highly
overestimate · overrate · overstate · exaggerate · inflate
undervalued, undervalues, undervaluing, undervaluation, undervaluations