news release

Company public announcement

A news release is an official statement distributed to media outlets announcing something newsworthy—a product launch, executive appointment, earnings report, or public response to events.

Organizations use news releases to shape coverage and get their message out in their own words.

Also called a press release.

format

boilerplate

Standardized reusable text

quote · word count · AP style · inverted pyramid · call to action · multimedia · attachment · PDF · distribution list

publicity

press

Apply force downward

headline · media · broadcast · publicize · disseminate · distribute · circulation · exposure · PR · spokesperson

corporate

announcement

Public declaration of information

acquisition · IPO · stakeholder · investor relations · SEC filing · disclosure · transparency · shareholder · annual report · product launch

Categories
Opposites
information disclosure

news releasecover-up

Hiding wrongdoing from public

suppression · information blackout · news embargo · gag order · classified briefing

communication intent

news releaseadvertisement

Paid promotional message

commercial · advertorial · sponsored content · independent journalism · investigative report

formality and officiality

news releaseleak

Escape through a breach

rumor · gossip · insider tip · anonymous source

Family

news, release, released, releasing, newsletter, releases, newsworthy, newscaster, newscast

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G