marketing expenses
Brand promotion budget
Marketing expenses are costs a business incurs to promote its products or services—advertising, market research, public relations, promotional materials, and related activities.
Companies track these separately from operational costs: Marketing expenses consumed twelve percent of revenue last quarter.
The category sometimes stretches to include sales commissions and customer acquisition costs.
- ad campaignPlanned marketing offensive
- creative designOriginal visual planning work
- agency feesPayments to intermediaries
- print adsPromotional content in publications
- radio spotsBrief broadcast advertisements
ad spend · focus groups · email blasts · video production · loyalty programs · branded merchandise · promotional materials · brand awareness · customer acquisition · influencer partnerships · trade shows · sponsorships · digital advertising · social media ads · paid promotion · public relations
marketing expensesproduction costs
Expenses of making goods
manufacturing costs · cost of goods sold · distribution costs · shipping costs · administrative expenses
marketing expensessales revenue
Income from selling products
income · earnings · profits · gross revenue · gross receipts
marketing expensesinfrastructure costs
Spending on fundamental systems
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