promotional materials
Branded giveaway items
Promotional materials are items created to advertise or publicize a product, service, event, or organization.
The term covers brochures, flyers, banners, branded merchandise, sample products, and digital content like videos or social media graphics.
The company sent promotional materials to every household in the district.
Often shortened to promo materials in casual business talk.
- flyersPrinted promotional handouts
- brochuresPrinted promotional materials
- direct mailTargeted postal advertising
- catalogsComprehensive itemized lists
- postersPrinted wall advertisements
business cards · t-shirts · banners · pens · mugs · pamphlets · tchotchkes · video ads · tote bags · signage · trade show booth · advertising · name tags · branded merchandise · swag bags · free samples · lanyards · press kits
- graphic designlogo, font, typography, layout, color
- Job Fairjob fair, interview room, recruiter, hiring manager, job board
- beauty marketingbeauty ads, perfume ads, celebrity endorsements, social media ads, print ads
- trade showstrade shows, SXSW, trade fairs, expos, Comic-Con
- tradetrade balance, free trade, trade barriers, customs, trade deficit
- Catalog Productionlayout, design, typography, photography, printing
promotional materialswarning labels
Notices of potential danger
anti-advertising · disclaimers · bad press · recall notices · legal notices
promotional materialscritical reviews
Formal evaluations of works
investigative journalism · consumer reports · fact sheets · exposés · academic research
promotional materialsfinished product
Completed manufactured good
end product · the goods · finished goods · the real thing · deliverables