wholesale price

Retailer's acquisition cost

The wholesale price is what a retailer pays to acquire goods in bulk from a manufacturer or distributor, before marking them up for sale to consumers.

It's lower than the retail price because it excludes the retailer's profit margin and overhead: We get supplies at wholesale price through my uncle's business.

The term implies buying in quantity rather than individual units.

Opposites
buyer type/transaction level

wholesale priceretail price

Consumer purchase amount

list price · sticker price · suggested retail price · MSRP · full price

price magnitude

wholesale pricefull price

Amount without reductions

top dollar

Family

wholesale, price, whole, sale, prices, priced, pricing, priceless, pricy

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G