dealer cost

Retailer's purchase price

Dealer cost is what a retailer pays to acquire merchandise before marking it up for sale.

The term appears most often in automobile sales, where buyers try to negotiate down toward the dealer's actual cost: I got the car for just above dealer cost.

Also called dealer invoice or wholesale price.

Related

out the door · negotiate · profit · retail · inventory · haggle · rebate · cash back · holdback · fleet · auction · trade-in · overhead · financing · commission · salesman · showroom · lot

Categories
Opposites
transaction perspective

dealer costretail price

Consumer purchase amount

asking price · sticker price · MSRP · list price · selling price

price transparency

dealer coststicker price

Manufacturer's suggested retail amount

window sticker · quoted price · markup · gross profit

Family

dealer, cost, deal, deals, dealing, dealings, dealt, costs, costing

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Used worldwide · Timeless · Rated G