incentivize

Offer a reward

To incentivize is to motivate through rewards or benefits—creating reasons for someone to act a certain way.

Businesses incentivize customers with discounts, governments incentivize behavior through tax breaks: The company incentivized early adoption with a reduced rate.

The word is corporate jargon that has spread into general use, sometimes attracting criticism as bureaucratic bloat where "encourage" or "reward" would do.

reward

bonus

Reward beyond expectation

compensation · remuneration · payout · dividend · bounty · gratuity · honorarium · benefit · scholarship · windfall

inducement

carrot

Edible orange taproot

bait · temptation · allurement · persuasion · draw · attraction · appeal · hook · come-on · bargain

motivation

motivate

Cause to act

galvanize · stimulate · drive · energize · propel · activate · prompt · urge · push · ignite

strategy

policy

Adopted principle of action

  • programPlanned sequence of actions
  • schemeCalculated strategy, often secretive
  • frameworkUnderlying support system

structure · mechanism · system · approach · plan · model · design · methodology · alignment · implementation

Categories
Opposites
motivation direction

incentivizedisincentivize

Make something less attractive

discourage · deter · demotivate · dissuade · penalize

intervention vs. non-intervention

incentivizeleave alone

Refrain from disturbing

let be · hands-off · laissez-faire · neglect

Family

disincentivize, incentivized, incentivizing, incentivise, incentivizes, incentivised, incentivises, incentivising, incentivization

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G