guest posts
Outside author content
Guest posts are articles written by someone other than a website's regular authors, published on that site to reach a new audience.
Writers guest post to build credibility and gain exposure; hosts get free content.
The practice is common in blogging and content marketing: She wrote guest posts for several industry blogs to establish her expertise.
As a verb, to guest post is to contribute such content.
- blogOnline personal journal
- contentWhat something contains
- contributorOne who provides something
- backlinksExternal pages citing yours
- outreachProactive community assistance
byline · pitch · editorial guidelines · submission · influencer · collaboration · SEO · authority · niche · article · writer · hosting · traffic · exposure · linking · editorial · syndication · feature
- digital contentfiles, data, digital music, videos, video essays
- bloggingblog, blogs, blogger, bloggers, blogosphere
- digital marketingSEO, SEM, lead generation, landing pages, conversion rate
- linkshyperlink, chain, external link, internal link, connection
- marketing channelsemail, SEO, PPC, direct mail, print ads
- marketing tacticsword of mouth, referrals, viral marketing, SEO, brand loyalty