LivingSocial

Daily discount platform

LivingSocial was an online marketplace that offered discounted deals on local services, travel, and products, competing directly with Groupon during the daily deals craze of the early 2010s.

Users would receive emails featuring limited-time offers from nearby restaurants, spas, and entertainment venues.

The company peaked around 2011 but struggled as the daily deals market contracted, eventually being acquired by Groupon in 2016.

deals

vouchers

Redeemable credit documents

discounts · local deals · flash sales · bargains · specials · savings · limited-time · redemption · gift cards · percentage off

company

startup

New business enterprise

founders · venture capital · IPO · e-commerce · merger · Amazon · business model · valuation · headquarters · employees

experiences

activities

Things one engages in

events · entertainment · tours · classes · adventures · getaways · dining · wellness · attractions · nightlife

groupbuying

tipping point

Threshold triggering major change

referral · subscriber base · local merchants · small business

Opposites
pricing model

LivingSocialluxury retail

Sale of premium goods

MSRP · Nordstrom · Neiman Marcus · premium pricing · list price

retail channel type

LivingSocialflagship stores

Brand's main retail locations

Apple Store · authorized dealers

market positioning

LivingSocialconcierge services

Personalized assistance for arrangements

Family

living, social, live, lives, lived, life, lively, livelihood, alive

Familiarity
Top 1,000,000
Profile
Mostly American · Everyday, not technical · Rated G