retail pricing
Consumer purchase amounts
Retail pricing is the price charged to end consumers, as opposed to wholesale prices paid by resellers.
The term encompasses both the actual prices set and the strategies behind them: Their retail pricing undercuts competitors by ten percent.
Retail pricing decisions balance profit margins, market positioning, and consumer psychology—hence techniques like pricing at $9.99 rather than $10.
- MSRPSuggested retail abbreviation
- profit marginsPercentage kept from sales
- loss leaderDeliberately unprofitable merchandise
- consumer demandBuyers' aggregate desire for goods
- buying powerCurrency's actual worth
everyday low prices · merchandising · cash register · big box store · overhead costs · market segmentation · decoy effect · seasonal trends · marked down · clearance sale · inventory management · discount · impulse · haggle · shelf · margin · sale · tag
- business financeaccounting, balance sheet, revenue stream, profit margin, budget
- pricingoverpricing, discounts, overcharge, markdowns, unit cost
- produce businessorganic produce, seasonal produce, produce aisle, fresh fruit, fresh vegetables
- drug pricingdrug prices, drug costs, generic drugs, generics, biosimilars
- publishing financebook sales, profit margins, production costs, distribution costs, advances
- publishingpublishers, editors, editor, publishing house, books
retail pricingwholesale pricing
Pre-retail cost structure
bulk pricing · volume pricing · bulk rates · quantity discounts · tiered pricing