image rights
Face usage permissions
Image rights are the legal rights a person holds over commercial use of their likeness—photographs, video, or other representations of their appearance.
The term appears most often in sports and entertainment, where athletes and celebrities negotiate separate compensation for use of their image in advertising, merchandise, or video games: The contract includes a clause on image rights.
In some contexts, image rights extend to distinctive features like voice or signature poses.
- misappropriationWrongful taking of entrusted assets
- likenessVisual similarity or representation
- consentVoluntary agreement given
- intellectual propertyLegal rights over inventions
- deepfakesAI-manipulated fake media
biometric data · merchandising · trading cards · endorsement deals · sponsorship deal · privacy law · influencer marketing · licensing agreements · royalties · celebrity culture · personal brand · exploitation · public perception · licensing fees · celebrity endorsements · social media influence · social media presence · advertising campaigns
- image rightscopyright, model release, permissions, permission, attribution
- licensinglicense agreement, licensing board, application fee, license renewal, license fee
- personal rightsprivacy, reputation, human dignity, personal autonomy, right to privacy
- photography businessstock photos, portraits, prints, weddings, galleries
- art lawcopyright, intellectual property, art reproduction, copyright law, infringement
- arts lawart fraud, fair use, intellectual property, looted art, restitution claims
image rightscopyright
Exclusive reproduction rights
trademark · patent · trade secret · performance rights · broadcasting rights