doorbuster

Early-bird retail deal

A doorbuster is a deeply discounted item offered to draw customers into a store, especially during sales events like Black Friday.

The term evokes crowds so eager they might bust down the doors: The TV was a doorbuster special at $199.

By extension, doorbuster describes any sale featuring such deals.

crowd

stampede

Frenzied mass flight

  • rushQuick sudden movement
  • throngDense pressing crowd
  • mobDisorderly, aggressive crowd

horde · surge · scramble · queue · line · chaos · frenzy · crush · shoving · elbowing

pricing

discount

Reduced price offered

savings · deal · special · steal · blowout · liquidation · closeout · rollback · slashed · reduction

promotion

limited

Restricted in extent

featured · headline · teaser · anchor · one-day · ticketed · unadvertised

Categories
Opposites
pricing strategy

doorbusterfull price

Amount without reductions

regular price · MSRP · list price · price gouging · premium pricing

exclusivity and availability

doorbusterstaple

Basic dietary necessity

exclusive release · limited edition · by appointment only

marketing intensity

doorbusterunadvertised

Not publicly announced

soft opening · no-frills · word of mouth

Phrases
Family

doorbusters

Familiarity
Top 50,000
Profile
Mostly American · Timeless · Positive · Everyday, not technical · Rated G