soft opening
Limited debut event
A soft opening is a trial run for a new business, attraction, or venue before its official public launch.
The business operates with limited hours, capacity, or menu to work out problems before the full debut: The restaurant had a soft opening for friends and family last week.
Contrasts with grand opening or hard opening.
- trial runPreliminary test attempt
- dry runPractice session beforehand
- previewAdvance showing sample
- sneak peekAdvance partial viewing
- debutFirst public appearance
introduction · dress rehearsal · opening · vernissage · test run · limited release · test audience · sample · feedback · limited · preliminary · staff training · preliminary event · trial period · welcome · tasting · opening night · menu
- dining dealsdaily special, lunch special, dinner special, happy hour, early bird special
- local marketinglocal ads, local partnerships, local events, geotargeting, geo-targeting
- launch activitiescountdown, liftoff, ribbon cutting, grand opening, unveiling
- competitionscontests, tournaments, match, matches, game
- beginningsbegin, beginning, start, first, opening
- debutsdebut, first show, debut performance, first appearance, premiere
soft openinggrand opening
Celebratory business debut
premiere · red carpet premiere · launch party · media event · wide release
soft, soften, softly, softness, softer, softest, softening, softened, open