brand launch
New label unveiling
A brand launch is the organized introduction of a new brand to the public, typically involving coordinated marketing, advertising, and publicity efforts.
Companies plan brand launches to generate awareness and establish market presence: The brand launch included a Super Bowl ad and influencer partnerships.
The term applies equally to entirely new companies and to established businesses introducing new product lines.
- debutFirst public appearance
- unveilReveal something hidden
- rolloutStaged public introduction
- grand openingCelebratory business debut
- revealMake something visible
coming soon · premiere · campaign · marketing · splash · announcement · press release · product · logo · hype · buzz · strategy · kickoff · identity · slogan · advertising · promotion · fanfare
- brandingtaglines, logos, slogans, color schemes, packaging
- market entrymarket entry, global entry, market penetration, exporting, export
- launchesblast off, liftoff, blastoff, ignition, countdown
brand launchproduct recall
Retrieval of unsafe merchandise
end of life · going out of business · delisting · divestiture
brand, launch, brands, branded, branding, brandish, launches, launched, launching