downmarket
Aimed at masses
Downmarket describes goods, services, or establishments positioned at the cheaper, less prestigious end of a range.
A downmarket hotel offers basic accommodations; a downmarket tabloid prioritizes sensation over substance.
The word can describe movement: The brand has gone downmarket to attract budget shoppers.
More common in British than American English, where downscale serves similar purposes.
Reduced price offered
- budgetPlan for spending
- bargainFavorable purchase price
- cheapLow in price
- low-costRequiring little money
value · economy · cut-price · no-frills · warehouse · outlet · clearance · big-box
Of lower rank
- cheapLow in price
- shoddyOf poor craftsmanship
- flimsyWeak and easily damaged
- tackyVulgar or slightly sticky
low-grade · substandard · mass-produced · disposable · plasticky · low-end · second-rate · cheapened
Manual laborers as group
- blue-collarManual labor workforce
- commonWidespread and unremarkable
- ordinaryStandard, unremarkable
- unpretentiousLacking false superiority
lowbrow · populist · accessible · democratic · everyday · regular · plain · simple
Moving to new spot
- price-cuttingReducing sale amounts
- accessibilityEase of approach
- volumeAmount of space filled
- democratizationTransition toward popular rule
expansion · broadening · mainstreaming · scaling · affordability · mass-production · streamlining · simplification
discount
Reduced price offered
low-cost · value · economy · cut-price · no-frills · warehouse · outlet · clearance · big-box · bulk
inferior
Of lower rank
tacky · low-grade · substandard · mass-produced · disposable · plasticky · low-end · second-rate · cheapened · diluted
working-class
Manual laborers as group
- blue-collarManual labor workforce
- commonWidespread and unremarkable
- ordinaryStandard, unremarkable
unpretentious · lowbrow · populist · accessible · democratic · everyday · regular · plain · simple · unrefined
repositioning
Moving to new spot
- price-cuttingReducing sale amounts
- accessibilityEase of approach
- volumeAmount of space filled
democratization · expansion · broadening · mainstreaming · scaling · affordability · mass-production · streamlining · simplification
- Downdownward, downhill, downstairs, downstream, downwind
- pricingpricing, discount price, overpricing, discounts, overcharge
- bargainsbargain, bargain hunting, discount store, coupon, rebate
down, market, marketing, supermarket, downturn, marketplace, marketer, marketable, flea market