Generation Y
Born eighties, nineties
Generation Y is the cohort born roughly between 1981 and 1996, following Generation X and preceding Generation Z.
More commonly called millennials, this generation came of age during the rise of the internet and social media.
The term sees more use in marketing and demographic research than in casual conversation: Generation Y consumers prefer experiences over possessions.
Work based on temporary contracts
- side hustleSecondary income venture
- student debtBorrowed tuition funds owed
- housing crisisSevere lack of affordable dwellings
- recessionProlonged economic decline
underemployment · freelancing · co-working · startup · crowdfunding · fintech · entrepreneurship · remote work
Handheld touchscreen computers
- internetInterconnected computer systems
- appsMobile software, briefly
- social mediaOnline content-sharing platforms
- streamingReal-time digital delivery
cloud computing · Wi-Fi · tablets · laptops · digital communication · texting · online shopping · e-commerce
Capacity to endure indefinitely
- diversityState of varied elements
- inclusionBeing made part
- equalitySame status for all
- work-life balanceManaging career and home
veganism · environmentalism · social justice · mental health awareness · authenticity · self-care · activism · progressivism
Mashed green fruit on bread
- selfiePhoto of oneself
- hashtagLabeled link for posts
- memesSelf-propagating cultural units
- emojiDigital pictograph for messaging
viral · influencer · hipster · podcasting · streaming · binge-watching · social media · Instagram
Those born 1981-1996
- millennialConcerning thousand-year cycles
- digital nativesThose raised with technology
- Gen YPost-boomer demographic label
- young professionalsRecently employed educated adults
gig economy
Work based on temporary contracts
- side hustleSecondary income venture
- student debtBorrowed tuition funds owed
- housing crisisSevere lack of affordable dwellings
recession · underemployment · freelancing · co-working · startup · crowdfunding · fintech · entrepreneurship · remote work · job hopping
smartphones
Handheld touchscreen computers
- internetInterconnected computer systems
- appsMobile software, briefly
- social mediaOnline content-sharing platforms
streaming · cloud computing · Wi-Fi · tablets · laptops · digital communication · texting · online shopping · e-commerce · GPS
sustainability
Capacity to endure indefinitely
work-life balance · veganism · environmentalism · social justice · mental health awareness · authenticity · self-care · activism · progressivism · volunteering
avocado toast
Mashed green fruit on bread
emoji · viral · influencer · hipster · podcasting · streaming · binge-watching · social media · Instagram · YouTube
millennials
Those born 1981-1996
- millennialConcerning thousand-year cycles
- digital nativesThose raised with technology
- Gen YPost-boomer demographic label
young professionals · twenty-somethings · thirty-somethings · latchkey kids
Generation YBoomers
Named sports organization
Silent Generation · Greatest Generation · digital immigrants · Generation Z · Gen Z
- generation gapAge-based cultural disconnect
- younger generationThose born later
- next generationSubsequent group following current
- new generationSuccessors to current group
- first generationEarliest in a line
- older generationThose born earlier