memorability

Quality of sticking

Memorability is the quality of being easy to remember or worth remembering.

A song's memorability might come from its catchy hook; a speech's memorability from a striking phrase.

The ad's memorability was tested with focus groups.

The word often appears in marketing and design contexts, where being remembered is the goal.

impact

striking

Noticeably impressive

momentous · pivotal · significant · powerful · indelible · compelling · persuasive · evocative · impressive · dramatic

persistence

lasting

Continuing through time

unforgettable · haunting · etched · timeless · persistent · unfading · imperishable · lingering · deep-rooted · ingrained

quality

distinctive

Readily identifiable, set apart

salient · pronounced · eye-catching · prominent · unique · recognizable · identifiable · standout · distinguishable · unmistakable

nostalgia

reminiscence

Recalling past experiences

recollection · flashback · retrospection · yesteryear · halcyon · anecdote · souvenir · vintage · retro · sepia

design

usability

Ease of interaction quality

icon · font · tagline · logo · branding · slogan · jingle · hook · visual · imagery

Categories
Opposites
persistence in memory

memorabilityforgettability

Quality of being overlooked

forgettableness · transience · ephemerality · evanescence · impermanence

distinctiveness/salience

memorabilityunremarkableness

Lack of distinction

ordinariness · blandness · genericness · mundanity · nondescriptness

Family

memory, memorial, memorable, memento, remembrance, memorize, memorized, commemorate, memorizing

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G