Yamaha

Tuning fork logo

Yamaha is a Japanese corporation known primarily for motorcycles and musical instruments—an unusual combination that began with pianos and organs before expanding to motorized vehicles.

The name appears on everything from concert grand pianos to outboard motors to synthesizers: She learned on a Yamaha upright, He rides a Yamaha.

In casual speech, a Yamaha usually means either a motorcycle or a keyboard instrument, depending on context.

instruments

piano

Keyed percussion instrument

drums · flute · clarinet · saxophone · trumpet · trombone · violin · acoustic · electric · Pacifica

brand

Japanese

Of or from Nippon

tuning forks · diversified · manufacturing · engineering · craftsmanship · quality · reliability · innovation · motorsports · sponsorship

motorcycles

sportbike

High-speed racing motorcycle

touring · engine · throttle · exhaust · fairing · handlebars · clutch · gearshift · speedometer · tachometer

marine

outboard

External boat engine

propeller · marine engine · four-stroke · personal watercraft · fishing boat · yacht · boating

audio

speakers

Audio output devices

soundbar · headphones · home theater · subwoofer · surround sound · monitors · mixing console · studio monitors · PA system

Categories
Opposites
motorcycle brand rivalry

YamahaHarley-Davidson

American motorcycle manufacturer

Ducati · Honda · Kawasaki · Suzuki

musical instrument brand positioning

YamahaSteinway

Legendary piano manufacturer

Stradivarius · Gibson · Fender · Martin · Roland

corporate diversification

Yamahaniche producer

Maker for narrow markets

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G