UGC
Audience-made media content
UGC stands for user-generated content—material created by ordinary people rather than professional producers or the platforms hosting it.
The term covers social media posts, reviews, videos, photos, and forum comments.
Brands increasingly rely on UGC for marketing: The campaign featured UGC from real customers.
Material created by audiences
- content creationMaking shareable digital material
- vloggingSelf-filmed online diary
- bloggingWriting online regularly
- podcastingCreating serialized audio content
uploading · sharing · multimedia · amateur · prosumer · DIY media · fanfiction · remixes
Self-propagating cultural units
- viralSpreading quickly online
- hashtagsMetadata labels for posts
- trendingCurrently gaining widespread attention
- influencersPeople with online sway
creators · community · followers · engagement · likes · shares · comments · challenges
Video-sharing website
- TikTokShort-form video service
- InstagramPhoto-sharing social platform
- RedditSocial news aggregator
- TwitterMicroblogging social network
Facebook · Twitch · Discord · forums · Wikipedia · Yelp · Fandom · DeviantArt
Joint intellectual work
- contributionSomething given to help
- collectiveJointly organized group
- co-creationJoint value development
- open-sourceFreely viewable, editable code
citizen journalism · citizen science · volunteer · moderation · tagging · ratings · feedback · submissions
Suggested rules for behavior
- terms of serviceBinding usage conditions
- flaggingLosing vigor progressively
- reportingConveying documented information
- takedownForced grounding maneuver
DMCA · copyright · demonetization · shadowban · algorithm · community standards · verification · authenticity
user-generated content
Material created by audiences
- content creationMaking shareable digital material
- vloggingSelf-filmed online diary
- bloggingWriting online regularly
podcasting · uploading · sharing · multimedia · amateur · prosumer · DIY media · fanfiction · remixes · tutorials
memes
Self-propagating cultural units
- viralSpreading quickly online
- hashtagsMetadata labels for posts
- trendingCurrently gaining widespread attention
influencers · creators · community · followers · engagement · likes · shares · comments · challenges · duets
YouTube
Video-sharing website
Twitter · Facebook · Twitch · Discord · forums · Wikipedia · Yelp · Fandom · DeviantArt · SoundCloud
collaboration
Joint intellectual work
- contributionSomething given to help
- collectiveJointly organized group
- co-creationJoint value development
open-source · citizen journalism · citizen science · volunteer · moderation · tagging · ratings · feedback · submissions · curation
guidelines
Suggested rules for behavior
- terms of serviceBinding usage conditions
- flaggingLosing vigor progressively
- reportingConveying documented information
takedown · DMCA · copyright · demonetization · shadowban · algorithm · community standards · verification · authenticity · misinformation
Advertiser-produced media
Work created at facilities