Teavana

Upscale leaf retailer

Teavana is a tea retailer known for loose-leaf teas and tea accessories, founded in 1997 and later acquired by Starbucks.

The name blends "tea" with a suffix suggesting an exotic destination or state of being.

Most standalone stores closed by 2018, though the brand persists through Starbucks locations and packaged products: I used to love browsing at Teavana.

tea

infusion

Steeping to extract essence

  • brewSteeped or fermented drink
  • senchaSteamed Japanese green tea
  • oolongSemi-oxidized tea variety

matcha · chai · green · black · white · pu-erh · rooibos · steeping · tisane · ceremony

aroma

fragrance

Pleasing olfactory quality

  • scentAirborne odor detected
  • bouquetArranged cluster of blooms
  • essenceFundamental nature of something

floral · herbal · citrus · spice · jasmine · bergamot · vanilla · lavender · mint · rose

brand

Starbucks

Ubiquitous coffeehouse chain

merchandise · mall · kiosk · closure · premium · logo · expansion · market · consumer · rebranding

wellness

relaxation

State of being unwound

mindfulness · ritual · warmth · comfort · indulgence · self-care · unwind · rejuvenation · afternoon · moment

gourmet

artisanal

Made by skilled craftspeople

specialty · curated · exotic · refined · sophisticated · handcrafted · imported · exclusive · collection · tasting

Categories
Opposites
beverage specialty

TeavanaStarbucks

Ubiquitous coffeehouse chain

coffeehouse · coffee shop · espresso bar · Dunkin · coffee bar

retail approach

TeavanaLipton

Major beverage company

Bigelow · instant tea · Nestea

product formality

Teavanatea bags

Pouched leaves for steeping

instant tea · iced tea mix · Nestea · Snapple

Family

tea, teacup, teapot, nirvana, teas, teatime, teabag, teahouse, teashop

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G