Tazo

Brewed beverage company

Tazo is a brand of tea known for distinctive blends with names like Zen, Awake, and Calm.

Founded in 1994 and later acquired by Starbucks, then Unilever, the brand positioned itself as exotic and spiritual through its packaging and marketing.

I grabbed a Tazo from the break room.

brand

tea

Steeped leaf beverage

StarbucksUbiquitous coffeehouse chain
herbalRelating to medicinal plants
infusionSteeping to extract essence

sachets · blends · chai · zen · calm · awake · passion · refresh · organic · premium

tea-varieties

chai

Spiced milk tea

greenColor of vegetation
blackDarkest possible hue
herbalRelating to medicinal plants

oolong · white · chamomile · peppermint · Earl Grey · jasmine · matcha · rooibos · hibiscus · ginger

experience

aromatic

Pleasantly strong-smelling

soothingReducing distress or discomfort
relaxingBecoming less tense
warmingIncreasing in temperature

ritual · mindful · cozy · morning · afternoon · comfort · indulgence · meditation · pause · rejuvenation

Opposites

beverage type

Tazocoffee

Brewed bean beverage

Folgers · Maxwell House · Nescafé · espresso

tea brand positioning

TazoLipton

Major beverage company

instant tea · Twinings · Bigelow

Familiarity: Top 1,000,000
Profile: Concrete · Everyday, not technical · Rated G