Rolling Rock

Latrobe brewery product

Rolling Rock is an American lager beer, originally brewed in Latrobe, Pennsylvania.

Known for its green bottles and the mysterious "33" printed on the label, it became a regional favorite before gaining wider distribution.

The brand is associated with affordable, unpretentious drinking: We grabbed a case of Rolling Rock for the cookout.

Related

bottle · bottle cap · pale · brewery · cheap · college · college party · bar · draft · American · hops · cold · refreshing · ice cold · 33 · painted · glass · six-pack

Categories
Opposites
beer origin/provenance

Rolling RockHeineken

Dutch pilsner brand

Stella Artois · Guinness · Beck's · Amstel · Dos Equis

beer market positioning

Rolling Rockcraft beer

Small-batch artisanal beer

Stella Artois · Dom Pérignon · Sierra Nevada · homebrew

beer style/character

Rolling Rockstout

Heavy, dark brewed beverage

imperial stout · porter · IPA · double IPA · barleywine

Family

rolling, rock, roll, rolls, rolled, roller, rollers, rocks, rocked

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated PG