Crystal Pepsi

See-through soft drink

Crystal Pepsi was a clear cola soft drink sold by PepsiCo in the early 1990s, marketed as a caffeine-free alternative that looked purer than traditional brown colas.

The product flopped quickly and became a touchstone for failed marketing gimmicks and misguided 1990s nostalgia: Remember Crystal Pepsi? What were they thinking?

Brief revivals have occurred as novelty promotions.

Related
  • clearWithout obstruction or fog
  • colaCaffeinated carbonated beverage
  • soft drinkNon-alcoholic carbonated beverage
  • 90sFinal twentieth-century decade
  • nostalgiaLonging for the past

transparent · soda · failed · marketing · novelty · caffeine · fizz · bottle · Van Halen · right now · Super Bowl ad · comeback · gimmick · see-through · refreshing · carbonated · discontinued · limited edition

Categories
Opposites
cola color/appearance

Crystal PepsiCoca-Cola Classic

Original recipe cola returned

Pepsi · Coca-Cola · Diet Coke · RC Cola · Sprite

marketing authenticity

Crystal PepsiCoca-Cola Classic

Original recipe cola returned

the real thing · heritage brand

Family

crystal, crystals, crystalline, crystallize, crystallization, crystallography, Pepsi

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G