Pepsi Challenge
Blind taste test
A marketing campaign from the 1970s and 80s in which blindfolded participants tasted Pepsi and Coca-Cola, then stated their preference.
The phrase now refers more broadly to any blind taste test or side-by-side comparison: Let's do a Pepsi Challenge with these two brands of coffee.
Unbiased sensory evaluation method
- blindfoldSight-blocking eye cover
- preferenceFavored choice among alternatives
- samplingExtracting subset for study
- sippingDrinking in small mouthfuls
flavor · sweetness · carbonation · bubbles · palate · sensory · taste buds · mouthfeel
Iconic American cola brand
- market sharePercentage of sector sales
- 1980sFourth-to-last twentieth-century decade
- market dominanceControl over a sector
- New CokeFailed soda reformulation
supermarket shelves · retail promotions · price wars · distribution channels
Organized effort toward goal
- brandingCreating distinctive identity
- commercialsPaid promotional broadcasts
- televisionBroadcast viewing device
- slogansCatchy promotional catchphrases
jingles · promotion · endorsements · brand loyalty · advertising · media · billboards · print ads
blind taste test
Unbiased sensory evaluation method
- blindfoldSight-blocking eye cover
- preferenceFavored choice among alternatives
- samplingExtracting subset for study
sipping · flavor · sweetness · carbonation · bubbles · palate · sensory · taste buds · mouthfeel · aftertaste
Coca-Cola
Iconic American cola brand
- market sharePercentage of sector sales
- 1980sFourth-to-last twentieth-century decade
- market dominanceControl over a sector
New Coke · supermarket shelves · retail promotions · price wars · distribution channels
campaign
Organized effort toward goal
- brandingCreating distinctive identity
- commercialsPaid promotional broadcasts
- televisionBroadcast viewing device
slogans · jingles · promotion · endorsements · brand loyalty · advertising · media · billboards · print ads · product placement
Pepsi Challengefocus group
Moderated consumer research session
celebrity endorsement · product placement · subliminal advertising · loyalty program
Pepsi, challenge, challenged, challenging, challenger, challengers, challenges, unchallengeable