SoBe

Florida beach drinks

SoBe is a brand of flavored beverages, originally produced in South Beach, Florida—hence the name.

The drinks, known for their distinctive glass bottles featuring a lizard logo, became popular in the late 1990s for flavors like green tea, energy drinks, and fruit blends: I grabbed a SoBe from the gas station cooler.

beverage

drink

Consumable liquid

bottleContainer for liquids
flavorCharacteristic taste quality
teaSteeped leaf beverage

vitamins · minerals · hydration · enhanced · herbal · extracts · energy · ginseng · guarana · taurine

location

Miami

Southeast Florida coastal city

BeachProper name designation
FloridaSoutheastern American peninsula state
Ocean DriveStreet along the sea

nightlife · resort · hotels · tourism · sunshine · coastline · boardwalk · celebrity · glamour · beachfront

Opposites

beverage type

SoBeplain water

Unadorned drinking liquid

tap water · Evian · Dasani · Aquafina · Poland Spring

market positioning

SoBeFolgers

Popular American coffee brand

Maxwell House · Lipton

brand positioning/marketing style

SoBePoland Spring

Maine-sourced bottled water brand

Evian · Perrier · San Pellegrino · Lipton

Phrases

sober upBecome unimpaired again
sobering upReturning to sobriety
stone cold soberEntirely free of intoxication
sober as a judgeCompletely free from intoxication
sobriety testImpairment assessment procedure
sobriety checkpointRoadside alcohol screening station

Family

sober, sobriety, sobering, soberly, soberness, sobersided, soberize

Familiarity: Top 1,000,000
Profile: Mostly American · Concrete · Everyday, not technical · Rated G