Memorex

Blank tape brand

Memorex is a brand of audio and video recording media, particularly magnetic tape and blank cassettes.

The company's 1970s advertising slogan "Is it live, or is it Memorex?" became a cultural catchphrase, used to question whether something is authentic or a reproduction: With all this plastic surgery, is it live or is it Memorex?

media

cassette

Magnetic audio cartridge

  • VHSAnalog tape format
  • tapeAdhesive strip on roll
  • CD-RWrite-once optical medium

DVD · Blu-ray · videotape · recordable · rewritable · mixtape · dubbing

recording

record

Preserved account or achievement

pause · camcorder · capture · encode · dubbing · copy · archive · analog · multitrack

slogan

commercial

Paid broadcast promotion

iconic · marketing

nostalgia

retro

Evoking recent past

yesteryear · bygone · collectible · reminiscence · old-school · discontinued · 80s · 90s · Walkman · boombox

competitors

TDK

Japanese media manufacturer

  • SonyJapanese electronics and entertainment corporation
  • ScotchOf the Highlands
  • JVCJapanese electronics company

Philips · RCA · Panasonic · Kodak · Polaroid

Categories
Opposites
authenticity/reproduction

Memorexlive

To exist or dwell

the real thing · original · authentic · live performance · in person

brand competition

MemorexTDK

Japanese media manufacturer

Sony · Scotch

media format/permanence

Memorexlive broadcast

Transmission happening right now

streaming · radio · ephemeral · transient · vinyl

Phrases
Family

memory, memorable, memorably, memorability, memorize, memorized, memorizing, memorization, memorial

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G