Levi's

Classic American jeans

Levi's is a brand of jeans and casual clothing, originally made by Levi Strauss & Co. beginning in the 1870s.

The name is nearly synonymous with blue jeans themselves: He wore his favorite Levi's until they fell apart.

The possessive form reflects the founder's name and distinguishes the trademark from the given name Levi.

denim

indigo

Plant-derived blue dye

501s · stonewash · distressed · whiskering · honeycombs · fade · warp · weft · cotton · overalls

workwear

rivets

Permanent metal fasteners

reinforced · heavy-duty · rugged · overalls · sturdy · hard-wearing · tough · canvas · labor · craftsmen

heritage

San Francisco

Northern California metropolis

vintage · authentic · original · classic · pioneer · archive · reissue · iconic · timeless · signature

fashion

streetwear

Skate and hip-hop clothing

bootcut · slim fit · high-rise · low-rise · cropped · customized · ripped · runway · styling · layering

Categories
Opposites
casualness/formality of dress

Levi'stuxedo

Men's formal evening attire

suit · formal wear · business attire · dress clothes · black tie

garment type

Levi'skhakis

Tan cotton trousers

chinos · Dockers · dress pants · slacks · corduroys

brand positioning/heritage

Levi'sBrooks Brothers

Heritage American clothier

Ralph Lauren · Lacoste · Burberry · L.L. Bean · Tommy Hilfiger

Phrases
Family

Levi, Levis, Levi Strauss

Familiarity
Top 100,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Everyday, not technical · Rated G