Lacoste

French tennis apparel

Lacoste is a French clothing brand known for its polo shirts featuring a small green crocodile logo.

Founded by tennis player René Lacoste in 1933, the brand became synonymous with preppy, sporty casual wear: He showed up in khakis and a Lacoste.

The crocodile logo is sometimes mistakenly called an alligator.

brand

polo

Mounted mallet sport

French · designer · retail · boutique · collection · apparel · merchandise · catalogue · showroom · garment

tennis

racket

Uproar, scam, or paddle

Roland Garros · French Open · serve · volley · backhand · forehand · baseline · clay · grass · Wimbledon

preppy

polo shirt

Casual knit top with collar

Ivy League · chinos · blazer · boat shoes · cardigan · khakis · plaid · oxford · loafers · golf

luxury

premium

Added cost for better

sophistication · status · refinement · designer · boutique · upscale · quality · craftsmanship · prestige · aspirational

Categories
Opposites
brand market positioning

LacosteHanes

American underwear manufacturer

no-name brands · Primark · Shein · Kmart · Old Navy

aesthetic and cultural style

LacosteSupreme

Iconic streetwear label

FUBU · Rocawear · Ed Hardy · punk fashion · Carhartt

brand heritage and origin

Lacostefast fashion

Trend-driven cheap apparel

Shein · Fashion Nova

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G