Lay's

Bagged crispy slices

Lay's is a brand of potato chips, the best-selling in the United States and one of the most recognized globally.

The name often stands in for potato chips generally: Grab a bag of Lay's.

The brand is known for its slogan "Betcha can't eat just one."

brand

PepsiCo

Food and beverage multinational

  • logoCompany identifying symbol
  • yellowHue between green and orange
  • packagingProtective product enclosure

slogan · marketing · commercial · supermarket · vending · convenience store · advertising · jingle · celebrity · endorsement

chips

potato

Edible underground tuber

thin · ridged · fried · slice · golden · greasy · bag · serving · handful · munching

consumption

snack

Light between-meal fare

movie · game day · tailgate · barbecue · gathering · craving · munchies · sharing · pairing · sandwich

flavors

original

First or inventive

cheddar · salt and vinegar · dill pickle · paprika · ketchup · masala · nori · seaweed · wasabi · consomme

Categories
Opposites
snack category

Lay'spretzels

Twisted baked snack food

carrot sticks · fruit · vegetables · celery · popcorn

brand market position

Lay'sPringles

Stackable crisps in tubes

Cape Cod · Utz

food production philosophy

Lay'sfarm-to-table

Direct producer-to-diner philosophy

slow food · whole foods

Phrases
Family

lay, layer, relay, layers, layered, overlay, lays, outlay, layering

Familiarity
Top 100,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G