Lancome

Luxury makeup brand

Lancôme is a French luxury cosmetics and skincare brand, part of the L'Oréal group.

Founded in 1935, it's known for high-end perfumes, skincare products, and makeup marketed through department stores and specialty retailers: She splurged on Lancôme foundation.

The name evokes European elegance in the beauty industry.

cosmetics

foundation

Underlying support structure

blush · concealer · primer · highlighter · bronzer · powder · serum · moisturizer · cleanser · toner

luxury

prestige

Reputation commanding admiration

high-end · premium · glamour · refinement · opulence · elite · designer · beauty counter · department store · gift set

perfume

fragrance

Pleasing olfactory quality

eau de toilette · floral · notes · spritz · bouquet · essence · woody · musky · citrus · rose

French

Paris

France's chief city

chic · haute couture · fashion house · sophistication · Parisian · artistry · heritage · couture · atelier

brand

Chanel

French haute couture house

  • DiorFrench luxury fashion house
  • ClarinsFrench luxury cosmetics brand
  • ShiseidoJapanese cosmetics corporation

Clinique · Yves Saint Laurent · Givenchy · Sephora · Ulta · Nordstrom · Neiman Marcus · beauty industry · competitor · luxury brand

Categories
Opposites
market positioning/prestige

LancomeWet n Wild

Aquatic amusement destination

store brands · no-name brands · CoverGirl · Maybelline · Essence

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G