Ulta

Makeup retail chain

Ulta is an American retail chain specializing in beauty products and salon services, selling cosmetics, skincare, haircare, and fragrances alongside in-store styling.

The name suggests "ultimate" beauty shopping.

I need to stop by Ulta for mascara.

In casual speech, Ulta functions as shorthand for any beauty supply run: I'm doing an Ulta haul this weekend.

cosmetics

makeup

Products for beautifying faces

mascara · blush · concealer · primer · highlighter · bronzer · contour · palette · brushes · setting spray

retailer

Sephora

Global beauty products retailer

shopping · checkout · aisle · rewards · points · samples · testers · haul · purchase · deals

services

salon

Grooming establishment or gathering

styling · brow bar · facial · waxing · appointment · makeover · consultation · treatment · keratin · balayage

brand

loyalty

Faithful commitment to another

points · perks · coupon · brand partnerships

Categories
Opposites
retail format/specialization

Ultadepartment store

Large multi-section retail establishment

Walmart · Costco · Macy's · Nordstrom · big-box store

market positioning in beauty retail

UltaSephora

Global beauty products retailer

gendered retail targeting

Ultabarbershop

Hair-cutting establishment

Phrases
Family

ultra, ulterior, ultimate, ultimately, ultimatum

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G