beauty counter

Makeup sales area

A beauty counter is a retail section, typically in a department store, where cosmetics and skincare products are sold.

The counter serves as both display surface and sales point, usually staffed by consultants who demonstrate products and offer advice: She stopped by the beauty counter to get her foundation matched.

The term evokes a particular shopping experience—bright lighting, testers, and personalized service.

Related

perfume · department store · free samples · samples · gift with purchase · mirrors · brushes · skincare · brand ambassador · sales pitch · testers · glamour · powder · blush · concealer · fragrance · vanity · makeover

Categories
Opposites
retail department type

beauty countergarden center

Plant and supply retailer

lumber yard · sporting goods · tire center · housewares · discount rack

consumer focus

beauty counterhealth clinic

hardware store

aesthetic/functional purpose

beauty counterpharmacy counter

Station for collecting medications

industrial supply

Family

beauty, counter, beautiful, beautifully, beautify, beautified, beautifying, beautification, beauteous

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G