Sephora

French cosmetics chain

Sephora is a multinational chain of cosmetics and beauty stores, known for its open-floor format where customers can sample products freely.

The name has become shorthand for high-end beauty shopping generally: I need to make a Sephora run.

The store's black-and-white striped bags are instantly recognizable.

products

lipstick

Cosmetic for coloring lips

skincare · fragrance · palette · primer · concealer · blush · bronzer · highlighter · serum · moisturizer

retail

shopping

Acquiring goods at retailers

basket · purchase · gift card · rewards · points · cashier · receipt · bag · return · exchange

culture

influencer

Person with promotional reach

holy grail · dupe · review · unboxing · collection · vanity · shelfie · skincare routine · TikTok · YouTube

experience

makeover

Complete appearance overhaul

try-on · demonstration · appointment · associate · employee · expertise · recommendation · regimen · routine · discovery

brands

Fenty Beauty

Celebrity-founded makeup company

  • Too FacedCosmetics company, playful aesthetic
  • DysonPremium vacuum manufacturer
  • DiorFrench luxury fashion house

YSL · fresh

Categories
Opposites
retail tier/prestige level

Sephoradollar store

Retailer selling inexpensive goods

Dollar General · drugstore · CVS · Walgreens · Dollar Tree

retail format/distribution channel

Sephoradrugstore

Retail pharmacy outlet

supermarket · big box store · Walmart · Amazon · convenience store

brand ownership/market position

SephoraUlta

Beauty products retailer

Family

sapphire

Familiarity
Top 200,000
Profile
Concrete · Everyday, not technical · Rated G