Shiseido
Tokyo beauty brand
Shiseido is a Japanese cosmetics company, one of the oldest and largest beauty corporations in the world.
Founded in Tokyo in 1872, the name combines Japanese characters meaning "praise the virtues of the earth." The brand is associated with high-end skincare and makeup: I picked up some Shiseido sunscreen at the duty-free shop.
Underlying support structure
- concealerCosmetic for hiding flaws
- lipstickCosmetic for coloring lips
- eyeshadowTinted lid cosmetic
- mascaraLash-darkening cosmetic
blush · powder · primer · highlighter · bronzer · eyeliner · lipgloss · rouge
Hydrating skin cream
- cleanserSubstance for removing grime
- tonerImaging powder or facial astringent
- serumBlood's watery portion
- sunscreenUV-blocking skin cream
hydration · anti-aging · wrinkles · collagen · rejuvenation · sensitive · SPF · essence
Japan's capital city
- GinzaTokyo's premier shopping district
- JapaneseOf or from Nippon
- 1872A specific year
- ZenMeditative Buddhist school
ikebana · harmony · refinement · tradition · craftsmanship · artistry · philosophy · precision
Reputation commanding admiration
- eleganceRefined, graceful quality
- premiumAdded cost for better
- high-endPremium quality tier
- exclusiveLimited to one group
sophistication · refinement · quality · opulence · department store · counter · packaging · aesthetic
Concurrent BEAM-based language
- acquisitionsThings newly gained
- portfolioCollected works or assets
- prestigeReputation commanding admiration
- marketingPromoting goods to consumers
advertising · sponsorship · collaboration · partnership · multinational · expansion
foundation
Underlying support structure
mascara · blush · powder · primer · highlighter · bronzer · eyeliner · lipgloss · rouge · compact
moisturizer
Hydrating skin cream
- cleanserSubstance for removing grime
- tonerImaging powder or facial astringent
- serumBlood's watery portion
sunscreen · hydration · anti-aging · wrinkles · collagen · rejuvenation · sensitive · SPF · essence · emulsion
Tokyo
Japan's capital city
Zen · ikebana · harmony · refinement · tradition · craftsmanship · artistry · philosophy · precision · dedication
prestige
Reputation commanding admiration
exclusive · sophistication · refinement · quality · opulence · department store · counter · packaging · aesthetic · elevated
Elixir
Concurrent BEAM-based language
- acquisitionsThings newly gained
- portfolioCollected works or assets
- prestigeReputation commanding admiration
marketing · advertising · sponsorship · collaboration · partnership · multinational · expansion
ShiseidoNeutrogena
Mass-market skincare company
Nivea · Maybelline · Olay · Wet n Wild · Cetaphil
ShiseidoClinique
Luxury skincare and cosmetics line
Revlon · CoverGirl · Maybelline · Max Factor · Elizabeth Arden