Bose

Premium speaker company

Bose is a company known for premium audio equipment—speakers, headphones, and sound systems.

Founded by MIT professor Amar Bose in 1964, the brand became synonymous with high-end consumer audio: I got a pair of Bose noise-canceling headphones.

The name often appears as shorthand for quality sound equipment generally.

audio

headphones

Wearable speakers for ears

soundbar · home theater · surround sound · wireless · hi-fi · soundstage · bass · treble · amplifier · receiver

brand

L1

luxury · high-end · MIT · Framingham

physics

photon

Electromagnetic radiation unit

Categories
Opposites
audio brand market positioning

BoseSkullcandy

Consumer audio electronics brand

no-name brands · JVC · Coby · house brands

audio engineering philosophy

Bosestudio monitors

Accurate speakers for production

Sennheiser · Audio-Technica · hi-fi

brand prestige/premium positioning

Bosestore brand

Retailer's proprietary product line

Phrases
Family

boson

Familiarity
Top 500,000
Profile
Concrete · Everyday, not technical · Rated G