Skullcandy

Headphone company name

Skullcandy is a brand of audio equipment—headphones, earbuds, and speakers—known for bold colors and youth-oriented marketing.

The name combines skull (suggesting edginess or rebellion) with candy (suggesting pleasure): I got some Skullcandy earbuds for the gym.

The brand occupies the affordable end of the headphone market.

headphones

earbuds

Tiny insertable audio devices

noise-cancelling · earpads · headband · foldable · portable · rechargeable · microphone · earpiece · neckband · multipoint

aesthetic

bold

Courageous and daring

urban · trendy · neon · graphic · customizable · collaborations · expressive · youthful · rebellious · alternative

audio

bass

Deep pitch or fish

  • soundAudible wave phenomenon
  • volumeAmount of space filled
  • stereoTwo-channel audio system

treble · acoustics · equalizer · frequency · drivers · soundstage · clarity · loudness

culture

skateboarding

Sport on wheeled plank

gaming · hip-hop · punk · athletes · ambassadors · youth · counterculture · self-expression · individuality · adventure

brand

logo

Company identifying symbol

retail · consumer · electronics · sponsorship · startup · partnership · acquisition · Indy

Opposites
audio brand quality/prestige tier

SkullcandySennheiser

German audio equipment maker

audiophile-grade · Audio-Technica · studio monitors · hi-fi

brand aesthetic/target demographic

Skullcandyminimalist

One favoring bare essentials

understated · professional · mature · Bose · Sony

price tier/market positioning

Skullcandyhigh-end

Premium quality tier

premium

Family

candy, skull

Familiarity
Top 1,000,000
Profile
Concrete · Everyday, not technical · Rated G