BlizzCon

Warcraft publisher's gathering

BlizzCon is an annual fan convention hosted by Blizzard Entertainment, the video game company behind World of Warcraft, Diablo, and Overwatch.

Held in Anaheim, California, it features game announcements, esports tournaments, cosplay competitions, and panels with developers.

The event draws thousands of attendees and streams online to millions more: They announced the expansion at BlizzCon.

convention

expo

Large public display event

badges · venue · hall · booths · merchandise · schedule · sessions · registration · announcements · mainstage

gaming

Warcraft

Fantasy strategy game series

World of Warcraft · hands-on · expansion

esports

tournament

Multi-round competitive event

Hearthstone · Warcraft · Diablo · casters · shoutcasting · grand finals · brackets · championships · arena · leaderboards

cosplay

costume

Clothing for portrayal

contest · masquerade · replica · transformation · Diablo · wings · foam · workmanship · presentation

community

fandom

Enthusiast community collectively

  • gamersThose who play electronically
  • fanbaseCollective devoted audience
  • guildsCraftsmen's mutual aid societies

clans · forums · camaraderie · alliance · loyalty · supporters · cheering · chants · cosplayers · content creators

reveals

announcement

Public declaration of information

cinematic · unveiling · premiere · preview · showcase · roadmap · release date · new class · world premiere · hype

Opposites
event type/audience

BlizzConshareholder meeting

Gathering of company owners

E3 · trade show

corporate-fan relationship

BlizzConreview bombing

Coordinated mass negative ratings

event format

BlizzConpress release

Official statement for media

Family

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Familiarity
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